When SME HR stops chasing
emails and spreadsheets
and starts working as a system.
Client and context
Marrone Autoricambi S.r.l. is a long-standing Campania-based player in the distribution of car parts and accessories, active since 1967 and now run by the second generation of the family. It serves mainly the B2B channel, repair shops, body shops, mechanics, alongside a B2C presence via e-commerce. Commercially and logistically it is a structured business: around fifty employees, four stores across Campania and Lombardy, a catalogue of over 300,000 SKUs, and a market covering Italy with a particular focus on the South and a strong presence in the North.
On HR, the picture was the opposite. Largely manual processes, no prior experience with AI tools applied to people management, a personnel function built over the years around heterogeneous tools. A model that had worked for a long time, but which, as the workforce grew and new sites opened, was starting to show its limits.
Starting point
The challenge
The critical issue was day-to-day people management: attendance, leave, time off, internal communications, shift planning. Everything was orchestrated through messages, emails, phone calls and hand-filled spreadsheets, a mosaic that required a huge coordination effort to produce always-partial results.
Managers and admin lost significant time on repetitive, scattered activities, while there was no single point of reference for either requesters or approvers. Visibility into key information, who was in, who was coming back, how many leave days remained, only existed after the fact, reconstructed by sampling, never in real time.
As headcount grew and the multi-site footprint expanded, the HR area needed far more solid governance: structure, automation, traceability. The push for change came from management with a clear intent: not just to simplify processes, but to build a new way of managing and experiencing work inside the company.
The transformation
Our approach
The goal was to build an integrated HR ecosystem capable of managing the full personnel lifecycle from a single control point. The technology choice was SkillEra HR, natively integrated with SkillEra Data for document and master-data management, delivering end-to-end coverage across attendance, shift plans, leave, time off, individual documents and internal communications.
A structural element of the suite was decisive in the decision. SkillEra HR connects via API to third-party ERP software, which makes it possible to cover workforce management in a coherent way alongside the systems already in use, without forcing any duplication or migration. A trait that makes the platform adaptable to contexts like Marrone's, where different sites, different roles and operational habits stratified over the years coexist.
Development was progressive, starting from analysis of the existing HR processes and reaching go-live through the redesign of request and approval flows, module configuration, master-data loading and internal user training. The client was constantly involved, with dedicated sessions for management and admin leads to map roles, sites, shifts and approval rules, then translate them into platform configuration.
The biggest challenge was not technical, but cultural. Moving managers from informal approvals via chat and email to a structured flow inside the platform required patience and gradual support, demonstrating the concrete benefits in terms of order, traceability and visibility right from the start.
The turning point
Finally everyone gets their shifts on their own, and nobody asks me where to find them anymore.
The turning point coincided with the first release of the automated monthly shift plan, generated by the platform and delivered to each employee in a version personalised to their hours, site and role. That was the moment the model shift became tangible: no manual distribution, no spreadsheets recomputed by hand, no individual messages to forward one by one.
From that release on, the entire daily flow moved inside the platform, fully usable from a web app. Attendance started being logged directly by employees, with actual hours tracked in real time, building over time a consultable and reliable history. Leave and time-off requests no longer travelled by message or email: they became structured requests, sent from the employee's web app and handled with equal ease by authorised staff, with notification, evaluation and approval directly on the platform, with no more parallel exchanges on other channels.
Every employee found a single access point, available from any device, where they could see their shift, log their attendance, send requests and consult their history. Every manager found a single source of truth from which to handle approvals, checks and planning, without switching between different tools. The administrative load on the back-office dropped visibly, and management, for the first time, gained immediate control over information that until then existed only in people's heads or scattered across different tools.
Impact
Results achieved
Introducing SkillEra HR delivered concrete, measurable change with immediate effects on both internal processes and the day-to-day employee experience.
Operationally, almost all leave, time-off requests and daily operations are now managed end-to-end inside the system, with a sharp reduction in parallel emails and forms. Approval times, previously measured in days of waiting, have become practically immediate thanks to the structured flow and dedicated notifications. HR and admin have been able to reallocate their time from repetitive activities to higher-value work: less chaos, fewer chases, more governance.
Management, in turn, gained real-time visibility on personnel across all sites that was previously available only via ad-hoc manual reports. Attendance, accrued and remaining leave, pending requests, all consultable at a glance, while the flow history is archived automatically, building an orderly and reliable data foundation. For employees too the change was clear, as a single access point on the web app replaced a multitude of different channels, restoring a coherent experience regardless of site.
Now I know where everything is, and so do the people.
What changed is not just the tool, but the way the company organises itself around its people. An area that until shortly before lived on informal habits has gained order, shared rules and visibility at every level.
Future developments
Once the system holds up, you immediately see what else it can do.
The project did not end at go-live. A consolidation of SkillEra HR usage is already underway, with potential expansion to processes still managed outside the system, welfare, company assets, expense reports, development paths, and an evaluation of additional suite modules, particularly for formal skills certification and more advanced document processes.
Marrone also uses SkillEra Train, part of the same framework, to give employees access to learning content through the same single-platform logic already adopted on the HR side. A natural extension that closes the loop between people management and skills growth within a single digital ecosystem.
For us, this project confirmed an important lesson: effective adoption of HR tools in an SME does not come from feature richness, but from a sharp reduction in the number of channels. Centralising everything on a single web app is what unlocked both employee adoption and the authority of the flow on the manager side. A principle that continues to guide how we accompany companies in HR transformation projects.
It is not feature richness that changes an HR function. It is the sharp reduction in the number of channels.
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